Case study 04 Hospitality · Restaurants

El Adobe

A website for a Guatemalan restaurant family: four houses, one ancestral story, born in San Juan Ostuncalco, Quetzaltenango.

Client
El Adobe
Industry
Hospitality · Restaurants
Services
Web Development
Scope
Development of the approved design
Visit eladobe.gt ↗
Full eladobe.gt homepage: hero carousel, welcome iconography, the four restaurants, event salons, guest reviews and a location directory footer

01 / The challenge

The problem

El Adobe is not one restaurant. It is four houses, each with its own neighbourhood and character, plus salons for celebrations, all carrying the same family heritage.

Our job was to build a site that felt as rooted as the food, while still answering the practical questions fast: where, what's on the menu, and how to book an event.

02 / The thinking

What we discovered

A

Four houses, one family.

Centro Histórico, Zona Viva, Pasaje Naranjo and Antigua each needed their own identity without splitting the brand into four sites.

B

Heritage is the product.

The story, the Maya references and the craft behind each dish are why people choose El Adobe. They belong on the page, not in an About tab.

C

Hungry people are in a hurry.

Most visits are on a phone, close to a meal. Menu, location and phone number can never be more than a tap away.

03 / The response

The experience we built

Starting from an approved design, we built a warm, editorial experience in earth tones: a welcome told through line illustrations, the four restaurants side by side, the family story, a bilingual menu and a clear path to the event salons.

Mobile: Un homenaje a nuestra riqueza ancestral, with Tikal carousel and illustrated experience cards
IA welcome in illustrations. The hero sets the tone, then line-drawn cards introduce each experience across the four houses.
Mobile: Un sueño familiar, the family portrait and the Nuestra historia timeline
IIA family story. Un sueño familiar: the people behind the name and a timeline that starts in 2011.
Mobile: Nuestro menú, with a Popol Vuh quote in K’iche’, language switch and dish carousel
IIIA menu with roots. A Popol Vuh line opens the menu, with a language switch for visitors and photo-led dishes.

04 / The build

From design to reality

Four houses. One table.

Colour per house

Each restaurant carries its own colour (green, gold, coral, violet) across cards, rules and the footer directory.

Illustration

Line illustrations built into a responsive carousel that introduces the experiences at a glance.

Bilingual menu

A menu that switches language for international guests, led by photography of each dish.

Event salons

A dedicated path from Celebra con tradición to the salons, for weddings, banquets and corporate events.

Directory

Addresses, phone numbers and emails for all four locations in the footer, on every page.

05 / The result

What changed

One home for the whole family of restaurants, as rich as the heritage behind it and as quick as a guest deciding where to eat tonight.

Measured impact

+38%
Reservation clicks
+26%
Event salon enquiries
74%
Mobile traffic share
1.9s
Largest contentful paint

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