A campaign site that turns a story about cleaner fuel into directions to the nearest pump.
- Client
- Get Biofuel
- Industry
- Energy · Biofuels
- Services
- Web Design, Front-end, Station finder
- Year
- 2024
01 / The challenge
Unleaded 88 (E15) is blended with renewable ethanol, burns cleaner and usually costs less. Most drivers had never heard of it, and the ones who had didn't know where to find it.
The campaign had a memorable film. What it needed was a destination that could carry that attention all the way to a real station.
02 / The thinking
Awareness wasn't the only barrier. Availability was.
Convincing someone to try E15 is wasted if the next question (where?) has no answer.
The film carries the emotion. The site has to carry the utility.
Two jobs, in a clear order: earn the curiosity, then make acting on it effortless.
The decision happens on a phone, often near the pump.
Mobile wasn't a smaller version of desktop. It was the primary moment of use.
03 / The response
One page, two acts. The story opens with the film and three reasons to switch. The utility follows immediately: a map of nearby stations and a trip planner, one scroll away and always reachable from the header.
04 / The build
Google Maps integration with fuel-type filters, geolocation and a results list that stays usable with one thumb.
Route-based search so drivers can plan refuelling stops along a journey, not only near where they stand.
A video hero that adapts its framing between desktop and mobile without losing the headline.
Social sharing built into the header so the campaign can travel beyond paid media.
05 / The result
The campaign gained a single destination where curiosity and action live on the same page, from "what is E15?" to directions in a few taps.
Measured impact